With the second semester of business school coming to an end and CAP readily approaching it is both a busy and exiting time to be at George Washington University School of Business. The focus of the Argentina CAP is on clean energy technologies with an array of various client companies for students to choose from. These companies ranged from large, international companies to small venture capital startups. This diversity allowed students to really hone in on the skills they were looking to develop on the trip as well as get experience dealing with various types of organizations and management structures. One common theme among all client companies was that they were looking to grow sales and market share in the renewable energy sector.
Our group chose the ALP Group as the client company we wanted to work on because it had a startup appeal and provided a service that was essential to the development of rural areas in Argentina. The ALP group was formed by a group of highly skilled engineers who had a niche of developing great technology and were successful in bringing these products into the market. The goal of our project was to help ready the company for raising financing in order to grow their existing wind business.
The unit of ALP that we are focusing on designs, builds, installs and maintains a turnkey wind turbine to be used by individuals, businesses, the government and schools located in rural areas that lack access to power. ALP has positioned itself in the market as a startup that offers proprietary clean technology and outstanding customer service, allowing them to pursue a differentiated product strategy. Being a geographically vast country with extremely diverse regions, the turbine is an ideal fit to power roughly 30% of the country’s population that live in rural areas. Currently, ALP has 84 wind turbines dispersed throughout the country. So, we are going to help them triple that figure and make a difference!