2014 Projects

2014 Consulting Abroad Project Descriptions

Buenos Aires & Mendoza, Argentina

Shanghai, China

Delhi, India

Kigali, Rwanda

Istanbul, Turkey

 

Buenos Aires & Mendoza, Argentina

Buenos Aires, Argentina

Project Description:

CAP-Argentina will take students to Buenos Aires and Mendoza to explore its CleanTech sector. The course exposes students to marketing-related operations in a business environment characterized by volatility and institutional voids. With the deficiencies in regulations and incentives structures, the business environment in relatively immature markets such as Argentina is unpredictable and difficult to navigate.

Students will work with local companies in Argentina on a range of business issues and problems they face. For students working with IMPSA, a multinational corporation headquartered in Mendoza, they will develop an international market entry strategy for major hydro and wind projects in Africa along with a comprehensive competitive analysis of the Latin American market.  Working with clients of two SMEs, ALP Group and Biogas Argentina, student will devise a business strategy formulation on the local context of Argentina’s renewable energy market.

In addition to learning about Argentina’s CleanTech sector, students will gain an understanding of how the unique economic climate in the country shapes business opportunity and how to navigate the business culture there.

Instructor: Dr. Anna Helm

Anna Helm is Assistant Teaching Professor of International Business at the George Washington University, currently teaching courses on international marketing management, green business, and introductory courses on international business. A member of the GW School of Business community since 2006, Dr. Helm has taught numerous courses involving real client projects in her international marketing courses. For three consecutive years she has also offered international residency courses to Sweden within GWU’s Global MBA Program, focusing on CleanTech and marketing strategy. Through a 2010 grant from GW’s Center for Civic Engagement and Public Service, she recently developed and taught a service-learning course entitled “International Perspectives on Green Business.”

One of her most recent projects includes the development of innovative video-based instructional materials for Global Perspectives and International Management, two courses she is teaching online in the Healthcare MBA Program. As part of another campus-wide grant through OLI (Online Learning Initiative), Dr. Helm has developed a course on the healthcare industry in Sweden, which was offered in summer 2012 as a combined online and study abroad course with a consulting component.

Originally from Sweden, Dr. Helm holds a M.Sc. in International Business and Economics with German (Internationella Ekonomlinjen) from Lunds Universitet, Sweden, as well as an MA in Germanic Studies from the University of Maryland. She received her Ph.D. in German Studies from Georgetown University in 2002. In 2009 she completed the AACSB Post Doctoral Bridge to Business Program at the University of Florida, Gainesville, with a specialization in Marketing & Management. Professor Helm is currently pursuing research on cross-cultural differences in consumer perceptions of green products.

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Shanghai, China

Shanghai, China

Project Description:

CAP-China will engage clients in the fastest growing service sector of the Chinese economy, particularly, in the hotel business. GMBA students will perform consulting service for the leading domestic and international firms in this dynamic and highly competitive industry in Shanghai: Shanghai Jin Jiang Metropolo Hotel Management Company and Marriott International East China.

As the Chinese firms have reached the leading positions in their respective businesses, they are exploring and developing new strategies to be more efficient and competitive in the market by integration and globalization. At the same time, international firms face the challenges of adapting their business practice to penetrate the local markets.

Students will provide advice to these firms on brand portfolio management strategy, product diversification, expanding customer loyalty program and growing MICE businesses. These consulting projects provide opportunities for students to hone their consulting skills in several management functional areas: such as organization, strategy, marketing, globalization and sustainability.  In addition, students will benefit professionally from a dynamic team experience in a cultural context valuing personal trust and relationships.

Instructor: 

Larry Yu is Professor of Management and Tourism Studies in the Department of Management and Director of the Master of Tourism Administration (MTA) Program at the George Washington University. He has been involved in international tourism and hospitality development and education since 1979. Dr. Yu’s teaching and research interests focus on international hotel development, particularly on hotel project management, strategic business development, knowledge management and guest satisfaction.

Dr. Yu is the author of The International Hospitality Business: Management and Operations published in India by Jaico Publishing House.  He is also the co-editor of Tourism in China (2nd edition) and A Host of Opportunities: Introduction to Hospitality Management. He has published over 40 research articles on international tourism and hotel development and management.  Dr. Yu consults often with government agencies, international aid organizations and business organizations, such as the International Financial Corporation, United Nations Development Program, and US Agency of International Development. He also consults with international hotel corporations in business development and quality management and worked on tourism and hospitality programs in Asia, Africa and the Middle East.

Dr. Yu serves on the editorial boards of Journal of Vacation Marketing, Journal of Hospitality and Tourism Education, Journal of China Tourism Research and Tourism Science (published in China). He was a Fulbright Scholar to the National University of Management in Cambodia in 2007 and currently holds visiting professorships at three universities in China: Fudan University, Shanghai Normal University, and Zhejiang Wanli University.

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Delhi, India

CAP India 2013 Participants

Project Description:

CAP-India will work with Maruti Suzuki India Limited (MSIL), the largest automobile manufacturer in India, on supply chain optimization. Students will consult for four clients who are suppliers to MSIL: Motherson Sumi, Subros, Lumax and Mindarika. Leveraging their skills in all areas of operations management , logistics, and procurement, students will learn about, and then critically analyze, the challenges and opportunities for these organizations.

For Motherson Sumi, a wire harness producer for automobiles, students will aim to optimize the supply chain for their business line. The goal will be to reduce their lead-time, inventory stocks, turnaround time, and ultimately their freight cost associated with exports to the client. Students will help Subros to develop a plan for improving their forecasting system for demand, thus reducing costs associated with variable order sizes and rushed delivery from the client’s suppliers.

Students will advise Lumax on ways to optimize their plant inventory for a product supplied to a major buyer. The client seeks to reduce the current inventory level of raw materials, work-in-progress, and finished goods from 30 days to 21 days. Students working with Mindarika, a market and technology leader in the field of automotive switches in India, will devise a plan to decrease the company’s amount of excess inventory without interfering with the supplier’s routine or the client’s ability to meet its own customer demands.

Instructor:

Shivraj Kanungo is Associate Professor in the Department of Decision Sciences at the George Washington University. Dr. Kanungo’s research areas include the value of information technology in organizations, process improvement and measurement systems, and behavioral issues in decision modeling. He likes to employ multiple approaches that include statistical modeling, system dynamics modeling and qualitative methods. He teaches courses on quantitative modeling, designing and developing decision support systems, and research methods.

He consults extensively with industry and his books include “CMMI Implementation: Embarking on High Maturity Practices,” “Making Information Technology Work,” “Computer and Network Technologies and Applications,” and “Information Technology at Work: A Collection of Managerial Experiences.”

Journals that have published his research include System Dynamics Review, Decision Support Systems, European Journal of Information Systems, Strategic Information Systems, International Journal of Information Management, International Journal of Information Systems, Software Process: Improvement and Practice, Information Technology and People, Computers in Human Behavior, Systems Research and Behavioral Science, International Journal of Human-Computer Interaction, Journal of Information and Knowledge Management Systems and International Journal of Knowledge Management.

Dr. Kanungo’s undergraduate degree is from the Birla Institute of Technology and Science, (Pilani), his M.S. degree in Management Information Systems is from Southern Illinois University (Edwardsville) and his Ph.D. degree in Information and Decision Systems is from The George Washington University, Washington DC.

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Kigali, Rwanda

CAP Rwanda 2013

Project Description:

CAP-Rwanda will partner with local clients in the country’s agribusiness industry.  In partnership with the GW School of Business, the Rwanda Development Board (RDB) facilitates introductions to clients it would like to support.  This year students are working with two clients selected by the RDB, each with two projects focused on planning for expansion.

Norelga Macadamia Rwanda processes and packages macadamias and other nuts and nut products.  Norelga is interested in new packaging equipment and would like to know if an investment in sophisticated equipment would have a positive rate of return, but they are also interested in expanding their export markets.

A second client, Ikirezi Natural Products, produces high-quality, organic essential oils.  Ikirezi has a tract of land that they want to develop and are on the verge of obtaining a loan for expansion.  For this project, students will be advising on an operating plan for utilizing the land, as well as a debt management proposal tied to overall financial management for administering the loan.

Instructor:

Reid. W. Click is Associate Professor of International Business and International Affairs at The George Washington University, where he teaches courses in international financial management, macroeconomics for the global economy, and international economics. He received M.B.A. (1987) and Ph.D. (1994) degrees in Economics and International Business from the University of Chicago Booth School of Business.

Professor Click is an expert on international financial risk and risk management.  His academic research is predominantly empirical, and examines exchange rates and exchange rate risk; political risk; firm value; central banking; international commercial banking; and the integration of financial markets. His research has been published in leading journals, including Economics Letters; Journal of Money, Credit, and Banking; Japan and the World Economy; Journal of Economic Dynamics and Control; International Journal of Finance and Economics; Journal of Asian Economics; Development Policy Review; and Journal of International Business Studies. He is currently serving as Associate Editor in the field of international finance for the Journal of Asian Economics.

Dr. Click has been a consultant for several international organizations.  He currently serves as an advisor to the U.S. Agency for International Development (USAID) Office of Development Credit on matters pertaining to international financial risk and risk management.  He has also advised the Asian Development Bank (ADB), the Association of Southeast Asian Nations (ASEAN), the United Nations Development Programme (UNDP), and Goldman Sachs Asset Management.

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Istanbul, Turkey

CAP Turkey 2013 participants

Project Description:

CAP-Turkey involves projects on some of the most robust and competitive sectors of Turkey’s high-growth, dynamic economy, which is situated in one of the most difficult regions of the world. This year’s projects are going to be in the fashion industry  working with BEYMEN, the globally acknowledged and leading player of luxury fashion retail in Turkey.

The projects will provide GMBA students with an opportunity to use their marketing, IT, strategy, and general management backgrounds. Students will work in teams focusing on three specific projects: attracting new customers to Beymen, designing new strategies for the company’s Beymen Club (BC) brand, and expanding Beymen’s online sales.

Interaction with Beymen company representatives and Turkish locals will enable students to have a first-hand experience on the diversity of business culture, particularities of cross cultural communication and interpersonal relations.

Instructor:

Abdullah Akyuz is currently the President of Momentum Consulting, a consultancy firm specialized in finance and business development. Additionally, he serves as Senior Advisor in charge of Turkey, Caucasus and Central Asia at Transnational Strategy Group, a strategic consultancy firm based in Washington, DC. He is also a Board member of two financial companies.

Between 1983-1990, he served on the Capital Markets Board, the Turkish equivalent of the SEC, as an economist. In June 1990, he became the Director of the Bonds and Bills Market of the Istanbul Stock Exchange (ISE). In May 1994, he became the Executive Vice-Chairman of the ISE, overseeing the operations of several departments until his departure. He led the team which set up the world’s first “organized repo market” at the ISE, which soon became the largest organized financial market in Turkey. Mr. Akyuz has also served as a Board Member of the ISE-Settlement and Custody Bank, Inc., as well as a member of Treasury’s “Domestic Borrowing Advisory Board”. Between 1999 and 2011, he served as the President of TUSIAD-US (Turkish Industry and Business Association’s US Rep Office) in Washington, DC. He has published numerous articles in the fields of Turkish economy, securities markets and US-Turkey relations.

Abdullah Akyuz received his B.A. degree in Economics and Finance from the Faculty of Political Science at the University of Ankara (1983), his M.A. degree in Economics from the University of California-Davis (1986), and graduated from Wharton School’s Advanced Management Program (1996). He currently resides in both Istanbul and Washington, DC.

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